As Digital Creative Director, I led the development of a robust e-commerce site using WordPress, WooCommerce, and Visual Composer.
With a small team, we created 10 templates in two languages, set up email alerts for internal use, and optimized content and SEO. Configured integrations with FedEx for USA and Canada shipping, Stripe for payments, and Zapier with Salesforce for order notifications. Set up Google Analytics and goal conversions. Produced in partnership with PAGINAR.