Nacho
Loizaga
PROCESS FOR

Web
Design & Development

In doubt about creating or upgrading your website? Your website is your Home, Local, Domain (literally). Social media? Just an embassy, not your real territory. Your site is where you tell your story your way. Let’s dive into how I’ll help you create yours:

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Analyze the Challenge

Is your website effectively positioning your brand? What does your product or service offer? What is your USP (Unique Selling Proposition)? What sets you apart? Who is your customer, and how do they arrive at your website? What are they looking to accomplish?

Delivery: Scope of Work, Sitemap, Visual References, Estimate Quote.

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Creative Concept

In today’s fast-paced world, you have seconds to capture attention. Each section of your homepage needs a clear concept. I use the A.I.D.A. model—Attention, Interest, Desire, Action—to build a structure that works, diving into key insights about your brand and customer.

Delivery: Concepts & Wireframes.

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Design

Design brings concepts to life. Storytelling unfolds through your brand’s colors, typography, and visuals on each page and section. Keeping the visitor engaged is crucial. Great ideas inspire action, inviting visitors to interact and engage.

Delivery: Desktop and Mobile Designs with branding applied. Interactive animation references.

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Development

Website development includes final design and content optimized for desktop, tablet, mobile horizontal, and mobile vertical. Interactive animations are implemented, along with SEO, contact forms, and Google Analytics. After final testing, the site is published.

Delivery: Your website online.

Assets Needed.
If not available, I can provide:

Brand:

• Logo
• Typography
• Color Palette
• Brandbook

Texts:

• Brand Purpose
• Products / Services
• About You
• Terms & Conditions

Visual:

• Photos
• Illustrations
• Videos
• Animations

Web development exclusively in Webflow, usually takes from 2 weeks to 2 months, depending on the scope of work.

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