UNICA Design by Pininfarina

UNICA, a premium residential development by Vizora and designed by Pininfarina, is located in Puerto Madero. The objective of this project was to create an elegant website that reflects the brand’s luxury and innovation while delivering a seamless user experience.

The original renders by Pininfarina serve as the centerpiece of this communication. The sequence in which I presented them on the website tells a conceptual story—starting from a distant aerial view, moving to the parking area, then through the lobby and amenities, and finally leading back out to the public coffee area.

Additionally, I directed the creation of new renders for the Penthouse, inspired by Pininfarina’s signature style. The three images below are the result of this collaboration.