Nacho
Loizaga

Diesel

Global Campaign

Diesel

June 1, 2010

Digital Creative for the KickAss Sneakers global campaign.

The applications «Beat Machine» & «Kick Ass Machine» for Diesel’s Facebook and website served users to generate their own kickass content.

Results:  Kickass virality. Thousands of people participated on the apps and shared their content with friends on social media. That generated more than 100.000 followers in a month, and 945.500 organic views of the videos on Youtube.

The campaign won Diente de Oro 2010 in the category “Interactive: Sites & Microsites”, and the “AssBeat-Box” also won a Diente de Bronce. 

Agencies: Lanzallamas.tv & Santo.

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