Hang Loose
Brand Launch 🇺🇸
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As the Digital Creative Director, I led the brand strategy and marketing for the launch of Hang Loose, a Brazilian surf apparel brand founded in 1982, into the California market.
Oversaw e-commerce development on Shopify, including Facebook and Instagram Shop integrations. Set up automated templates for newsletters and SMS using Klaviyo.
Managed creativity, design, and copywriting for the brand’s mission, social media posts, website, newsletters, posters, and stickers. Designed the First Catalogue.
