DIGITAL STRATEGY, CREATIVITY & PRODUCTION FOR WEBSITES, CAMPAIGNS AND SOCIAL MEDIA
Strategy and creatividad for Instagram & Facebook. Engagement Rate objectives where overcome.
Banner campaigns: display and rich media.
Content: Video and photo creativity and production for social media, brand events and print ads.
Instagram Photo Contest: The origin of the water Eco de los Andes is from the province Mendoza. We had the insight that «mendocinos» are very proud of their origin, so we decided to create the hashtag #MendozaPorMendocinos to start a photo contest, that showcased the nature, people and culture of our beautiful province. The hashtag became a trend in Mendoza and still lingers on two years after the contest.
The Argentine water with the highest engagement rate with more than 180.000 fans on Facebook,
The first Argentine drink with a Personal Trainer 2.0! For the Eco ONE edition, we developed a WEB APP that is activated from a QR located on the 1-liter bottle, where a Personal Trainer gave you training and hydration tips along with a Vitality Test.
Social Rich Media Campaign Facebook Fans could play on mobile rich media banners integrated into Facebook’s mobile app.
Eco de los Andes, from Nestlé and Quilmes, was a mineral water brand very well positioned in the concept of Vitality, but it also sought to position itself in other axes: Ecology, Flavor and Origin. It had no presence in the digital ecosystem.
From Lanzallamas we develop digital and social media strategies.
2013 to 2018