Campo Simple
Rebranding
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Campo Simple, an agricultural supply platform, needed a complete rebranding to give its image a clear and strong positioning ahead of an investment round. I developed a new visual identity, including a color palette, typography, and designs for their website and social media, as well as a communication strategy with a new tone of voice and slogan.
The delivered brandbook included key sections such as: “What we talk about - content pillars,” “How we talk - attitude, tone, and behavior,” and “How we look - visual design templates,” providing clear guidelines on how to publish and write, along with texts to facilitate Campo Simple’s communications.
The templates delivered in Illustrator, Photoshop, and Premiere streamline the creation of new content while ensuring consistent aesthetics across all platforms: website, social media, print, and video.
