Simplicidad Audaz

First I listen. What does your product or service offer? What is your USP (Unique Selling Proposition)? What makes you stand out? Who is your customer? How do they arrive at your website? What are they looking to do? Is your website effectively communicating all of this?

Second, we agree on the main concepts that will guide the coming ideas. In this era of hyper-speed, you only have seconds to grab your visitor’s attention. The AIDA model (Attention, Interest, Desire, Action) leads the way. The first step is attention, and it’s about conveying a brand in seconds—through color palettes, typography, and a brief message. The concept can be summed up in one sentence. It’s the first message that must capture attention and spark interest. A good concept often stems from an insight, a key discovery about your brand or customer. The Home's first concept may be your brands Slogan, or maybe the concept of your latest campaign.

The concept comes to life through the idea, in this case, the design of the website. The storytelling begins with the first thing visitors see upon entering: the cover of the book. A great title and a photo or video. If there’s animation or interaction, even better! Keeping the visitor engaged is key. All designs are presented before entering the website development.  

Website development includes all texts, images, and designs, adapted to four standard formats: desktop, tablet, mobile horizontal, and mobile vertical. Animation and interaction elements are included. Before launching, we optimize for search engines (SEO), test the forms, and implement Google Analytics. After the final testing, the site is published, and we launch a campaign to invite everyone to your new home.