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MACRO

Digital Creative Director

2016

Creation and development of Mobile App with three different games to play.

The idea was to create a mobile app to take on different brand activations throughout the country so that people could get to know more about the bank and its benefits through a gaming experience.

At the same time, it served as lead generation and management of its database.

We utilized very simple and well-known game mechanics so that people of all ages could play easily.

From the app backend, we gave the event promoters a CMS to upload event data, such as the number of prices available at the places where they were using the App so that the odd relationship between players and winners could be even.

 Later, the database was transferred seamlessly to operatives on the banks central to analyze and share the leads to salesmen over the country, giving Macro an effortless experience of managing its leads generation that started on the app.