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Digital Creative for the KickAss Sneakers global campaign.
The applications «Beat Machine» & «Kick Ass Machine» for Diesel’s Facebook and website served users to generate their own kickass content.
Results: Kickass virality. Thousands of people participated on the apps and shared their content with friends on social media. That generated more than 100.000 followers in a month, and 945.500 organic views of the videos on Youtube.
The campaign won Diente de Oro 2010 in the category “Interactive: Sites & Microsites”, and the “AssBeat-Box” also won a Diente de Bronce.
Agencies: Lanzallamas.tv & Santo.
